The Vision of Scunthorpe United Football Club
The football community is as diverse as ever with clubs battling for and against relegation and also trying to fill financial holes as they strive to compete in the modern football world. For clubs to flourish and survive they need to connect further with their supporter base as it is this base of customers that will make or break the football club. For this reason it is vital that Scunthorpe United engage with our supporters more frequently to identify and meet their needs and the club can do this by the use of social media sites such as Facebook Twitter, Club website, local radio and the written press as well as in person.
The club is moving towards an exciting phase in its history with the development of a purpose built new stadium only a short distance from its current base at Glanford Park. Having up to date modern facilities which encourage people to visit the club 7 days a week are crucial in the development and sustainability of any football club. The new stadium will enable the First Team and Academy training facilities to be housed on one site and this will help in the development and integration of players and staff as we strive to produce players from our own Academy.
Working with the local council the club has identified a site where we can build an exciting new development for the football club providing local community access which will not only secure the future of the football club but gives us the financial ability and income streams to compete in the higher echelons of the Football League.
Financial prudence is so important to the club and with salaries, overheads and general costs soaring, the club needs to increase its income streams. Having facilities that bring in revenue on a daily basis throughout the year will help the club to establish a sound business model. To do this will require us to develop our commercial activity and club sponsorship and drive our Academy forward as far as it can go, so that we can integrate our young players in to the first team squad, thus cutting the costs of purchasing players from outside of the club.
The club must stay within its playing budget unless we have the extra investment over and above the budget and we must encourage the local community to invest in what we have to offer, to enable us to strive for promotion.
The vision is to create a 12,000 all seater Championship standard stadium that complies with all legal Football Association and Football League requirements, both current and planned and a stadium that will surpass all required safety certification going forward.
The stadium will include hospitality areas, to include private executive boxes, restaurants, bars and function rooms, the largest of which could cater for 600 persons. There will also be an away supporters bar large enough to accommodate 500/600 people. An adequate and high standard of catering facilities and toilets that are appropriate for the stand capacity. There will also be suitable office space, a club shop, ticket office and systems to enable the club to deliver an excellent standard of customer service.
The club also plans to incorporate a hotel either within the stadium or alongside it, a commercial gymnasium, crèche, nursery, retail units and letting space for offices. Car parking will be appropriate for stadium capacity and will allow pop concerts and other large events to take place.
The facilities will include state of the art grass and artificial football pitches both indoor and outdoor for the First Team to use and also facilities that will ensure that the Academy can make the step up to category two standard. There will also be a performance analysis suite and educational facilities on site as well as a guest lounge for parents and community groups to access.
The Academy will define football in the region and will draw in exciting young players not just from the local area but also further afield. We want to be recognised locally and nationally for our productivity and care of our young players and particularly for their progression through in to our 1st team squad. We already develop and grow quality young players at this club and the step up to category 2 will undoubtedly put us on the right track in producing more of our own players.
This is the vision of Scunthorpe United Football Club, a vision which includes daily community access of a facility that will also create employment, training and development of local people as well as a sustainable professional football club and a vision that will create one of the best and most exciting sports and entertainment complexes in the country for years to come.